Eight research agents. Fifteen skills. A Brand OS Builder that turns Claude into your brand consultant. 60+ archived articles. Every member workflow. The complete GenAI Unplugged system, connected to your AI in two minutes.
Designed to feel like installing a browser extension. No tokens, no JSON pasting, no broken auth flows.
In Claude Desktop, open Settings, then Connectors, then "Add custom connector".
https://mcp.genaiunplugged.com
Browser opens. Enter the email you use to read GenAI Unplugged. Click the magic link. Done.
Tools appear in Claude automatically. Try: "use Dheeraj's content-researcher to research 'AI agents for solopreneurs'".
We bottled the system we used to build ours, not the content. Run the interview, walk away with a Voice Playbook, Design System, and Content Strategy in your name.
build_brand_os
One guided session, three deliverables. Claude runs voice, design, and strategy interviews back-to-back, hands you three saved markdown docs in your brand name, and gives you a one-line config snippet to paste into Claude Projects / Cursor rules so every future conversation inherits your brand. Run once, reuse forever.
build_brand_voice
14-16 questions. Audience, stance, vocabulary, sentence shape, hooks, closes, forbidden phrases, punctuation rules. Output is a structured Voice Playbook in your name with operational rules Claude can apply line by line in any future conversation.
build_design_system
Visual register interview. Output is a complete design system: palette with hex codes, typography pairing, hero imagery rules, YouTube thumbnail formula, banner specs, component conventions. Claude builds the system around YOUR audience and references, not ours.
build_content_strategy
Audience profile, business goal, four content pillars, three article shapes, hook patterns, cadence, SEO posture, what-not-to-do guardrails, and a quarterly review checklist. The strategy doc that turns "I should post more" into a system you can actually run.
Ask Claude: "Use build_brand_os." Claude becomes your brand consultant for ~30-45 min. You think out loud, Claude writes the playbook in real time. No templates to fill, no forms to submit.
Output: [brand]-voice-playbook.md, [brand]-design-system.md, [brand]-content-strategy.md. Save them in one folder. They are yours, written in your name, structured the way we structure ours but with your answers.
Paste the three docs into Claude Projects, Cursor rules, or a system prompt. Every conversation in that project now writes in your voice, designs in your system, and stays inside your pillars. Re-run quarterly to keep things fresh.
The same eight agents I run inside my pipeline before publishing every PluggedIn post. Now Claude calls them on your stuff. Each one is a multi-phase prompt that the MCP hands to your model.
content-researcher
Multi-phase research: market scan, competitor moves, audience pain points, angle hypothesis. Replaces 45 minutes of tabs with a 90-second call.
seo-aeo-researcher
Pulls live SERPs, parses people-also-ask, classifies intent (informational, transactional, navigational), surfaces AEO opportunities. The kind of insight that tells you what to write so models cite you.
competitive-analyzer
Pulls competitor content cadence, recent topics, format mix, and angle frequency. Finds what they cover heavily vs. lightly so you can position into the gap.
content-gap-analyzer
Cross-references your existing archive with niche search demand to identify topics you should cover but don't. Outputs a ranked opportunity list with effort vs. payoff.
community-validator
Crawls Reddit, Indie Hackers, and Hacker News to surface what real practitioners say about a problem. Pulls actual quotes, complaint patterns, and contrarian takes. Not survey-grade fluff.
fact-verifier
Scans your draft for unsubstantiated claims, version numbers, pricing, statistics. Verifies each against primary sources. Returns a per-claim source list and a defensibility score.
narrative-auditor
Reads your draft as a first-time reader would. Flags broken logic chains, unmet expectations, paragraphs that fight the brief, and missing actionability. Comes back with a redlined punch-list.
offer-intel
Maps the offer landscape in your niche: pricing tiers, value props, audience overlap, positioning angles. Identifies whitespace where you could ship without colliding with established players.
The medium-value skills I use daily. Free tier, open to any active GenAI Unplugged Substack subscriber. Each skill is a self-contained capability Claude can call on demand.
gemini-searchFree web search via Gemini CLI when WebSearch fails or needs depth.reddit-fetchPull and analyze Reddit threads, subreddit discussions, real practitioner pain points.article-extractorStrip ads and nav from any URL to get clean readable text for analysis.video-transcribe-youtubePull captions and transcript from any YouTube video.brainstormingStructured exploration before any creative work: features, articles, designs.prompt-engineeringImprove LLM outputs by tightening prompts. Designer-level prompt critique.article-to-video-transcriptTransform an article into a YouTube video outline with hooks and beats.file-organizerReorganize files and folders intelligently. Context-aware, dedupe-aware.substack-tocGenerate numbered TOC with working internal anchor links for Substack posts.substack-live-recapTurn a Live transcript into a publish-ready recap with timestamps, hooks, SEO title.hero-image-promptGenerate AI Monk hero-image prompts in the GenAI Unplugged style.pdf-to-markdownConvert any PDF into clean markdown for further processing.excalidraw-diagramBuild Excalidraw diagrams that make a visual argument. Workflows, architectures.pretty-screenshotsFrame terminal and code screenshots in branded GenAI Unplugged styling.video-downloaderDownload YouTube videos at chosen quality for editing, transcription, or reference.Not "search 100 prompts." Each collection is a curated set, named like a product, organized around what you're actually trying to ship today. Two are free. Two are PluggedIn.
viral_substack_notes_creator
Thirteen named note formats and the rules behind why each one performs. Worldview Statement. Named Behavior. Contrarian Take. Hidden Truth. Permission Slip. Screenshot-Worthy Truth Bomb. Each format has a clear "use when" and a paste-ready prompt.
linkedin_pack
Ten prompts for LinkedIn posts that earn the scroll-stop without sounding like LinkedIn. Hook patterns for the feed, 10-slide carousel architecture, build-in-public updates, repurpose article-to-LI in 3 different formats, comment-into-traffic plays, day-in-the-life templates.
newsletter_article_toolkit
Ten standalone prompts that move an article from blank page to ready-to-ship. Strategic Foundation. Hook Pattern Library. System-Building Architecture. Theory Architecture. Brand Voice Audit. SEO/AEO Optimizer. 27-Point Quality Gate. Closer Patterns. Title Generator. Pillar Fit Check.
youtube_creator_pack
Ten prompts that move a video from idea to upload, in your voice. Title generator (5 patterns). Script outline (Hook + Stakes + Build + Payoff + CTA). SEO description with chapters. Tags. Thumbnail concepts in the brand stack. First-30-seconds hook beat. Chapter markers. Outro patterns. Pinned comment template. Description CTA block.
email_sequences_pack
Welcome series, paid pitch sequence, re-engagement, win-back, course nurture. Built on the GenAI Unplugged email playbook that ships every Substack drop.
twitter_x_pack
Hook patterns for the algorithm, thread architecture, quote-reply plays, repurpose-from-article in 5 formats, build-in-public cadence.
The PluggedIn MCP is the front door. Every product we ship gets connected to it on the way out. PluggedIn members get them first, every time.
Paste 3 writing samples. Get a complete voice profile (vocabulary, architecture, stance, tempo) Claude can apply to any draft going forward. Built in collaboration with Nick at CoWrite with AI.
Pull subscriber testimonials and reactions on demand. Generate paywall pitches, sales-page social proof, and welcome-DM copy from real reader words.
Your Substack KPIs, Notes performance, top engagers, and revenue trends, queryable from inside Claude. Stop tab-switching to check yesterday's numbers.
Draft, schedule, and publish Substack Notes from Claude. The same engine that powers SubflowAI, exposed as MCP tools for your own AI workflow.
Active PluggedIn members unlock each tool the day it launches. No upcharge. No new SKU. Just more inside the same connector.
Every GenAI Unplugged Newsletter article Claude can search, read, and pull from inside your conversation. Refreshed daily. New posts show up within 24 hours, automatically.
full_text_search
Boolean operators, phrase matching, prefix matches. Returns ranked snippets with title, slug, publish date, and engagement counts.
get_post_content
Returns the complete article in markdown. Claude can summarize, extract templates, lift specific sections, or use it as context for a new piece.
get_top_articles
Live engagement metrics from Substack (likes, comments, restacks) pulled into the archive every 24 hours. Pick a metric, get the top N.
Some tools call Gemini, YouTube Data, OpenAI, ElevenLabs. Other MCP servers ask you to paste those keys into their dashboard. We don't.
You keep keys in your local MCP config. Every tool call sends them as a request header. We forward them once to the upstream provider, then drop them from memory. Zero storage. Zero breach surface.
Get the copy-paste config →X-BYOK-* headersSubstack handles the billing. We just check whether you're an active subscriber and unlock the right tier. Cancel and your access auto-revokes within 90 minutes. Resubscribe and it comes back instantly.
No. The free tier is open to any active GenAI Unplugged subscriber, paid or not. The eight agents and premium skills require a paid Substack subscription, which auto-syncs into your access.
Anything that speaks MCP. Claude Desktop, Claude.ai web (custom connectors), Cursor, Cline, Continue, and any custom MCP client. Setup config snippets for each are at /account/keys.
Access auto-revokes within 90 minutes (sometimes faster). Visit your account page for instant flip. Resubscribe and access comes back automatically on your next refresh.
Because it's strictly better for both of us. You keep full control of your spend on third-party APIs (Gemini, OpenAI, etc.). We don't have to encrypt-at-rest or worry about a breach exposing your credentials. And there's no shared-credit pool that runs dry on the 28th of the month.
One row per tool call: {your email, tool name, model name, success/error status, timestamp}. No prompt content, no output content, no key values, no payload. Retained for 90 days, then auto-purged. Full details in the Privacy Policy.
20 calls per hour and 100 calls per day per tool, per member. It's a courtesy cap, not a contractual SLA. Generous for normal use, prevents runaway loops. If you legitimately need more for a workflow, email support.
Coming soon. A usage timeline on the account page. The data is already being captured in the audit log; the UI just needs to be built.
Visit /account and click "Disconnect from Claude". Revokes every OAuth token across every device. Or just remove the connector from your Claude or Cursor settings, same effect.
Paste this into Claude, then Settings, then Connectors, then "Add custom connector":